Bellville Sassoon was found by Belinda Bellville and David Sassoon in the 1950's, Belinda retired in 1981. The Company is currently run by Locan Mullany.
Belinda's inspiration probably came from her Grandmother Cuckoo Leith who ran a dress shop in the 1920's.
Bellville designed dresses for Princess Diana (Gonzaga Dress), Princess Margaret, Princess Michael of Kent, the Duchess of York, Jackie Kennedy, Audrey Hepburn, Elizabeth Taylor, Jerry Hall, Melanie Griffith, Helen Mirren, Ivana Trump and Madonna. Her designs have also appeared on the covers of Vogue and Harpers magazine.