Many of Coranoation Street's stars wear items from Damart's range in order to keep out the cold conditions while filming in the streets of Weatherfield. Damart also provided items for the wardrobe of maggie Jones (Blanche Hunt) and Anne Kirkbride (Deirdre Barlow).
Today Damart is a household name in The UK and is popular with the over 50's. Damart is also popular in France, Belgium and Switzerland.